About

ABOUT

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Welcome to Effinger Equipment Sales & Services – a family-owned business that has been proudly serving the Viroqua, Wisconsin area since 1977. For nearly half a century, we’ve been committed to providing our customers with the highest quality equipment, expert repairs, and outstanding customer service. Our reputation as a trusted resource for all things lawn care, garden equipment, and outdoor tools has made us a staple in the community, and we couldn’t be more proud of the relationships we’ve built over the years.

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A Legacy of Excellence

Founded in 1977, Effinger Equipment was established with one core goal: to provide our customers with reliable, top-quality equipment and the best service possible. We understand that having the right tools is essential to getting the job done efficiently, whether you're tackling your yard, garden, or other outdoor projects. From the beginning, our team has worked hard to offer a wide variety of equipment for every need, along with the expertise to help you choose the best products for your specific requirements.


Throughout the years, we’ve maintained a focus on delivering exceptional service. As a result, we’ve grown from a small local business into one of the leading names for outdoor equipment sales and repairs in the area. But despite our growth, we remain rooted in the values of honesty, integrity, and community that have guided us from day one.

Our Expertise

At Effinger Equipment, we’re more than just a lawn mower store – we’re your partners in maintaining your outdoor equipment. Whether you're in the market for a new lawn mower, chainsaw, or other garden tools, or you need expert repair services, we’ve got you covered. We proudly offer top brands like STIHL, Country Clipper, BCS, and Masport, all of which are known for their durability, performance, and reliability.


Our team consists of knowledgeable and experienced professionals who are passionate about what they do. We take pride in offering helpful advice, answering questions, and providing solutions that work for you. When you visit us, you’ll always be treated like a valued customer. We take the time to understand your needs and ensure you leave with the right equipment and the confidence that it will serve you well for years to come.

Sales and Service You Can Trust

One of the things that sets Effinger Equipment apart is our commitment to service after the sale. We don’t just want to make a sale and move on – we want to be your long-term partner for all your equipment needs. That’s why we offer comprehensive repair services for the products we sell, including lawn mowers, chainsaws, and garden equipment. Our skilled technicians are trained to work on all makes and models, and we pride ourselves on delivering fast, reliable repairs. Whether you need a tune-up, a part replacement, or a major overhaul, we’ll ensure your equipment runs like new.

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Experience

With over four decades of experience, we have the knowledge and expertise to meet all of your outdoor equipment needs.

Top Brands

We proudly carry a selection of trusted brands like STIHL, Country Clipper, BCS, and Masport, known for their quality and performance.

Reliable Repairs

We stand behind the products we sell and offer expert repair services to keep your equipment in excellent working order.

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Customer-Centered Service

Our team takes the time to understand your needs and provide personalized solutions that work for you.

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Local & Family-Owned

As a family-owned business, we take pride in our community and are dedicated to providing the best service to our neighbors in Viroqua and beyond

Family-Owned, Community-Focused

As a family-owned business, we believe in treating our customers like family. Our customers are our neighbors, friends, and fellow community members, and we’re proud to be a part of Viroqua. We’re deeply committed to our community and work hard to support local initiatives, events, and organizations. Our goal is not just to be a business but to be a trusted part of the community that our customers can rely on for years to come.


Since 1977, we’ve built lasting relationships by providing great service, quality products, and fair pricing. It’s these values that keep our customers coming back year after year, and they’re the same values that drive us every day.

Our Commitment to You

At Effinger Equipment Sales & Services, our mission is simple: to provide the best outdoor equipment and the most reliable service available. Whether you’re buying new equipment, getting your tools repaired, or simply looking for advice, we’re here to help. Our commitment to customer satisfaction has been the cornerstone of our business for over 48 years, and we look forward to continuing that tradition for many years to come.

Visit Us Today

Thank you for choosing Effinger Equipment Sales & Services as your trusted source for all things outdoor equipment. We’re here to help, and we can’t wait to serve you!


Visit us today at 800 North Main Street, Viroqua, Wisconsin, or call (608) 637-7594 for more information.

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